Marketing: an Introduction (Chinese language edition)

Date
2004
Authors
Masterson, Rosalind
Pickton, David W.
Journal Title
Journal ISSN
ISSN
DOI
Volume Title
Publisher
Peking Univeristy Press
Peer reviewed
Abstract
Description
Keywords
marketing
Citation
Masterson, R. and Pickton, D. (2004) Marketing: An Introduction, (Chinese language edition), Peking University Press.
Research Institute