Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.

Date

2010

Author

Takhar, Amandeep;

Maclaran, Pauline;

Parsons, Elizabeth;

Broderick, Anne

Metadata

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Citation : Takhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073

URI

http://hdl.handle.net/2086/5042

DOI

https://doi.org/10.1080/0267257X.2010.508978

ISSN : 0267-257X

Peer Reviewed : Yes

Collections

• Department of Economics and Marketing [248]