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    Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.

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    Date
    2010
    Author
    Takhar, Amandeep;
    Maclaran, Pauline;
    Parsons, Elizabeth;
    Broderick, Anne
    Metadata
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    Citation : Takhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073
    URI
    http://hdl.handle.net/2086/5042
    DOI
    http://dx.doi.org/10.1080/0267257X.2010.508978
    ISSN : 0267-257X
    Peer Reviewed : Yes
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    • Department of Economics and Marketing [227]

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