Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films.
Date
2010
Citation : Takhar, A. et al. (2010) Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films. Journal of Marketing Management, 26 (11-12), pp. 1057-1073
ISSN : 0267-257X
Peer Reviewed : Yes