Causes of competitive analysis failure: Understanding and responding to problems at the individual level.
It ought to be a fairly safe assumption that a CI analyst would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies should come with added experience on the job, as should the ability to reduce the risk of failure by diagnosing potential pitfalls. This paper presents a) a unique four-level hierarchical model of analysis failure, b) ten key continua of competitive analysis skills which we believe an analyst has to master before they can consider themselves to be truly competent in their work, c) a discussion on the paucity of high quality teaching of these skills, and d) presents eight guiding principles which a firm should consider in an attempt to improve individual performance and reduce the potential for analysis failure. Our purpose in identifying the possibility and causes of analytical failure is that we believe much can be learned by managers and practitioners from studying failures. This learning can ultimately contribute towards creating a more successful analysis function which can only be beneficial to all concerned.
Citation : Fleisher, C.S. and Wright, S. (2009) Causes of Competitive Analysis Failure: Understanding and Responding to Problems at the Individual Level. European Competitive Intelligence Symposium (ECIS), Stockholm, Sweden
Research Group : Competitive Intelligence-Management Interface Teaching and Research Initiative (CIMITRI)
Peer Reviewed : Yes