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dc.contributor.authorWoodcock, N.
dc.contributor.authorStarkey, M.
dc.date.accessioned2009-12-14T16:46:23Z
dc.date.available2009-12-14T16:46:23Z
dc.date.issued2001
dc.identifier.citationWoodcock, N. and Starkey, M. (2001) 'I wouldn't start from here': finding a way in CRM projects. Journal of Database Marketing, 9 (1), pp. 61-74.en
dc.identifier.issn1350-2328
dc.identifier.urihttp://hdl.handle.net/2086/3113
dc.language.isoenen
dc.publisherHenry Stewart publicationsen
dc.title'I wouldn't start from here': finding a way in CRM projects.en
dc.typeArticleen
dc.identifier.doihttp://dx.doi.org/10.1057/palgrave.jdm.3240059
dc.peerreviewedYesen


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