Adaptation and the Marketing of Shakespeare in Classical Hollywood
This article looks at the relationship between marketing and adaptation through a study of Shakespeare adaptations in Hollywood's Classical Period.
Citation : Cartmell, D. (2020) Adaptation and the Marketing of Shakespeare in Classical Hollywood. In: The Cambridge Companion to Shakespeare on Screen, (2020), ed. Russell Jackson, Cambridge: Cambridge University Press, pp. 26-39
ISBN : 9781108421164
Research Institute : Institute of English
Peer Reviewed : Yes
- School of Humanities