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dc.contributor.authorKipnis, Eva
dc.contributor.authorBebek, Gaye
dc.contributor.authorBroeckerhoff, Aurelie
dc.date.accessioned2020-09-28T14:23:19Z
dc.date.available2020-09-28T14:23:19Z
dc.date.issued2020
dc.identifier.citationKipnis, E., Bebek, G., Broeckerhoff, A. (forthcoming). Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces, Journal of Business Research.en
dc.identifier.urihttps://dora.dmu.ac.uk/handle/2086/20223
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractCulturally heterogenous and globally interconnected societies represent complex and fluid research fields, in which the multiple and dynamic identity affiliations of researchers intersect with those of research collaborators, contributors and with wider contextual factors. These intersections can shift and distort researchers’ cultural positionality stances. Researcher positionality dynamics and complexities thus pose unique benefits and challenges to epistemological, methodological and ethical aspects of contemporary cultural research within consumer realities. Yet, marketing and consumer research literature lacks frameworks that denote and explicate the dynamic and complex nature of researchers’ cultural positionalities. This paper examines the potential implications of cultural positionality complexity and dynamics for cultural research and develops sensitizing considerations for determining and operationalizing cultural positionalities in individual and collaborative research in multicultural marketplaces.en
dc.language.isoenen
dc.publisherElsevieren
dc.subjectresearcher cultural positionalityen
dc.subjectmulticultural marketplacesen
dc.subjectmarketing and consumer researchen
dc.subjectcultural research methodsen
dc.titleWithin, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplacesen
dc.typeArticleen
dc.peerreviewedYesen
dc.funderNo external funderen
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2020-09-26
dc.researchinstituteInstitute for Applied Economics and Social Value (IAESV)en


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