The Drivers of Product Innovation in Africa
African firms have made some significant progress in product innovation through human capital development and firm competitiveness. However, these firms need to continuously focus on talent hunting and development as well as strategic collaborations to reap the full benefit of product innovation.
Citation : Atiase V.Y. and DY Dzansi (2019) ‘The Drivers of Product Innovation in Africa’. International Conference of Enterprise Development, Central University of Technology, Bloemfontein, South Africa on 3rd-5th April 2019
Research Institute : Finance and Banking Research Group (FiBRe)
Peer Reviewed : Yes