Investigating the drivers of product innovation in emerging markets: The African perspective
African firms have made significant progress in product innovation over the past decade through human capital development efforts and firm competitiveness. Undoubtedly, both human capital development and firm competitiveness have become the main source of strength for product innovation initiatives among African firms. However, these firms need to continuously focus on talent hunting and development as well as promoting strategic collaborations to reap the full benefit of product innovation activities.
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.
Citation : Atiase, V.Y., Dzansi, D.Y. (2020) Investigating the drivers of product innovation in emerging markets: The African perspective. Strategic Change, 29(1), pp.89–101.
ISSN : 1086-1718
Research Institute : Finance and Banking Research Group (FiBRe)
Peer Reviewed : Yes