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dc.contributor.authorUreña, Raquel
dc.contributor.authorChiclana, Francisco
dc.contributor.authorCarrasco, Ramon A.
dc.contributor.authorHerrera-Viedma, Enrique
dc.date.accessioned2019-12-20T10:47:20Z
dc.date.available2019-12-20T10:47:20Z
dc.date.issued2019
dc.identifier.citationUreña, R., Chiclana, F., Carrasco, R.A. and Herrera-Viedma, E. (2019) Leveraging Users' Trust and Reputation in Social Networks. In: Proceeding of the 7th International Conference on Information Technology and Quantitative Management, ITQM 2019. Procedia Computer Science,en
dc.identifier.urihttps://dora.dmu.ac.uk/handle/2086/18972
dc.description.abstractIn on line communities, where there is a vaste number of users that interact under anomymous identities, it has been observed that e-word of mouth is a very powerful influence tool. So far, this technology is well known in on-line marketplaces, such as Amazon1, eBay2 or travel based platforms like Tripadvisor or Booking. However, these trust based approach can be leverage in other scenarios from e-democracy to trust based recommendations on e-health context and e-learning systems. The purpose of this contribution is to analyse the main existing trust and reputation mechanisms and to point out new research challenges that needs to be acomplished with the objective of fully exploiting these systems in real world on-line communities.en
dc.language.isoenen
dc.publisherElsevieren
dc.titleLeveraging Users' Trust and Reputation in Social Networksen
dc.typeConferenceen
dc.peerreviewedYesen
dc.funderEuropean Union (EU) Horizon 2020en
dc.projectidThe authors would like to acknowledge the financial support from the EU project H2020-MSCA-IF-2016- DeciTrustNET-746398 and FEDER funds provided in the Spanish project TIN2016-75850-P.en
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2019-09-19
dc.researchinstituteInstitute of Artificial Intelligence (IAI)en
dc.funder.otherFEDER funds provided in the Spanish project TIN2016-75850-P.en


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