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dc.contributor.authorJiang, Feng
dc.contributor.authorLu, Su
dc.contributor.authorYao, Xiang
dc.contributor.authorYue, Xiadong
dc.contributor.authorAu, Wing Tung
dc.date.accessioned2019-11-20T09:55:32Z
dc.date.available2019-11-20T09:55:32Z
dc.date.issued2013-08-21
dc.identifier.citationJiang, F. et al. (2013) Up or Down? How Culture and Color Affect Judgments. Journal of Behavioral Decision Making, 27 (3), pp.226–234en
dc.identifier.issn1099-0771
dc.identifier.urihttps://dora.dmu.ac.uk/handle/2086/18830
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractIn the Mainland China stock market, an upmarket is represented by the color red, whereas a downmarket is represented by the color green. Elsewhere, including the Chinese Hong Kong stock market, the color representations are the opposite. Three studies were conducted to examine the red-up–green-down effect for Mainland Chinese as well as the green-up–red-down effect for Hong Kong people. Study 1 showed that Mainland Chinese tended to predict greater economic growth (study 1a) and higher growth in consumption trends (study 1b) when the experimental materials were presented in red than in green, whereas Hong Kong participants exhibited the opposite tendencies. Study 2 found that Mainland Chinese implicitly associated red and green with up and down, respectively; Hong Kong people, however, implicitly associated green and red with up and down, respectively. Study 3 further indicated that Mainland Chinese were more likely to predict good outcomes when scenarios were presented in red, whereas Hong Kong participants were more likely to predict good outcomes when scenarios were presented in green. These findings suggest that culturally specific environment cues could influence human prediction and judgment. Implications for judgment generally are discussed.en
dc.language.isoenen
dc.publisherWileyen
dc.subjectcoloren
dc.subjectjudgmenten
dc.subjectdecision-makingen
dc.subjectenvironmental cuesen
dc.titleUp or Down? How Culture and Color Affect Judgmentsen
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1002/bdm.1800
dc.peerreviewedYesen
dc.funderOther external funder (please detail below)en
dc.projectid91224008en
dc.cclicenceCC-BY-NCen
dc.date.acceptance2013-07-13
dc.researchinstituteInstitute for Psychological Scienceen
dc.funder.otherProgram for Innovation Research in Central University of Finance and Economicsen
dc.funder.otherNational Natural Science Foundation of Chinaen


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