A Lean Start-up approach for developing minimum viable products in an established company
The minimum viable product (MVP) is a fundamental concept of the Lean Start-up approach as it enables a company to quickly start the learning process by integrating feedback from early adopters. Although the MVP concept has evolved over the years, its application is most often reported in a start-up context, even though established companies struggle to develop MVPs. This study reports on the experience and lessons learned at Texuna Technologies, an established company, where the software product innovation team created a process map for developing MVPs. This is the first study that allows the original MVP approach to be extended and applied to established organisations.
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.
Citation : Dennehy, D. et al. (2019) A Lean Start-up approach for developing minimum viable products in an established company. Journal of Decision Systems,
Research Institute : Cyber Technology Institute (CTI)
Peer Reviewed : Yes