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    Local or Global? Approaches for New Product Development in Low Income Countries

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    Local or Global-Approaches for NPD in Low Income Countries.pdf (767.1Kb)
    Date
    2019-07-12
    Author
    Whitehead, Timothy;
    Evans, Mark;
    Bingham, Guy
    Metadata
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    Abstract
    To increase opportunity and quality of life for people living in poverty, governments and non-government organizations (NGOs) sell products to low-income countries. These are typically products that can make fundamental changes to the quality of life such as water filters and solar lighting. However, there has been limited research to support the new product development (NPD) process for this unique category of products which has led to instances of sub-optimal solutions. This paper explores the nature of design and manufacture in these countries, and the impact of local and global approaches has on product development. Empirical data has been generated through interviews with ten senior staff from NGOs; ten product users, and observations of the NPD process in Myanmar. The findings identify that the development of products undertaken in developed countries could provide can provide high-quality solutions, but at the expense of user insight and local capacity building.
    Description
    The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.
    Citation : Whitehead, T., Evans, M. and Bingham, G a (2019) Local or Global? Approaches for New Product Development in Low Income Countries. The Design Journal, 22 (5), pp. 707-723
    URI
    https://dora.dmu.ac.uk/handle/2086/18497
    DOI
    https://doi.org/10.1080/14606925.2019.1633882
    Research Institute : Institute of Art and Design
    Peer Reviewed : Yes
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    • School of Design [275]

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