Browsing Department of Economics and Marketing by Title
Now showing items 1-20 of 174
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Academic entrepreneurship: spin-offs in Sweden and the UK
(Book chapter)Discussions of academic entrepreneurship often focus on efforts to commercialize inventions appropriated within the intellectual property (IP) system. However, studies in the U.S. have shown that a substantial amount of ... -
Affordance and Habitus: Understanding Land Records E-services in Bangladesh
(Book chapter)Technology is ubiquitous, including in some public sector organisations in developing countries. This paper explores the introduction and use of e-services into the land records service in Bangladesh and how the role ... -
Aid for Trade and the Quality of Exports
(Article)This paper studies how aid for trade (AfT) affects the quality of recipient countries’ exports. It shows that the quality effect is most discernible for AfT for assistance in trade policy: a 50% increase in the value of ... -
The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal
(Article)To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional ‘semiotic receptacles of ... -
And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing Academia
(Conference)Some consumer researchers suggested in the 1980s that fictional novels and artworks would tell us more about consumer behaviour, life and the human condition than scientific papers in our top-tier journals. Following in ... -
The apparel industry in the post‐Multifiber Arrangement environment: A review
(Article)The apparel industry contributes significantly to the economic development of many developing countries. Between 1974 and 2004, the Multifiber Arrangement (MFA) heavily regulated this industry. Since the total abolition ... -
The Application of Social Marketing in Reducing Road Traffic Accidents among Young Male Drivers: An Investigation Using Physical Fear Threat Appeals.
(Article)There were 338 road fatalities on Irish roads in 2007. Research in 2007 by the Road Safety Authority in Ireland states that young male drivers (17 – 25 years) are seven times more likely to be killed on Irish roads than ... -
Are Technology transfers skill biased?
(Article)A growing consensus suggests that absorption of new technology has a bias towards skilled labour. We investigate the relationship between technology change and demand for skilled workers by taking into account an array of ... -
Assessing the Impact of Relationship Length in the SMEs and Bank Association
(Article)Despite the importance of satisfaction, loyalty and relationship length in the literature, there is very little evidence of studies within the Nigerian Business to Business (B2B) Relationship terrain. This paper seeks to ... -
Bad Outcomes from Good Practice within Emergent Negative Online Engagement
(Conference)Social media is a complex, interactive and co-creative environment where marketers seek to promote brand values. The construct of online consumer engagement (OCE) has emerged as a key metric of social media marketing ... -
The banking sector and recovery in the EU economy
(Article)Banks within Europe have become larger and more international as Europe has moved towards a unified financial services market, but this trend has been reversed since the crisis. In order to establish the effect of these ... -
Banking with blockchain-ed big data
(Article)Blockchain is disrupting the banking industry and contributing to the increased bigdata in banking. However, there exists a gap in research and development into blockchain-ed big data in banking from an academic perspective, ... -
Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience – A Photographic Essay
(Conference)Since the birth of Hollywood in 1912, film studios have provided interested film audiences with studio tours to satisfy the public’s demand for first-hand insights and experiences into the world of film and filmmaking. ... -
Big Brother or Harbinger of Best Practice: Can Lecture Capture Actually Improve Teaching?
(Article)Lecture capture is used increasingly in the UK, and has become a normal feature of higher education. Most studies on the impact of lecture capture have focused on benefits to student learning, the flipped classroom or ... -
Big Data and Causality
(Article)Causality analysis continues to remain one of the fundamental research questions and the ultimate objective for a tremendous amount of scientific studies. In line with the rapid progress of science and technology, the age ... -
Big Data and Climate Change
(Article)Climate science as a data-intensive subject has overwhelmingly affected by the era of big data and relevant technological revolutions. The big successes of big data analytics in diverse areas over the past decade have also ... -
Big-Crypto: Big Data, Blockchain and Cryptocurrency
(Article)Cryptocurrency has been a trending topic over the past decade, pooling tremendous technological power and attracting investments valued over trillions of dollars on a global scale. The cryptocurrency technology and its ... -
The Book of Stars: Some Alternative Insights into Celebrity Fandom
(Conference)While consumers have had a keen interest in the works and private lives of celebrities since the dawn of the Hollywood star system in the early 1920s, some consumers experience a significantly more intensive level of ... -
The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach
(Article)Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer ...