Browsing Department of Economics and Marketing by Submission Date
Now showing items 21-40 of 228
-
The SMEs’ perspective of trust in a B2B relationship
(Article)Despite the diversity in its associated definition and related structures, the role of trust in underpinning long-term business relationships is well established. This article presents an instrument to assess trust from ... -
Nigerian SMEs: Commitment and loyalty to their banks
(Article)Commitment has a crucial role to play in underpinning long-term business relationships, and as such, is well established in the related academic literature. Limited research does however exist pertaining to the specific ... -
Investigating the Nigerian Small and Medium Enterprises (SME)-banking long term relationship building
(Article)Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ... -
Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Conference)Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ... -
A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria
(Conference)Purpose: This study aims to investigate a model of affective commitment within the context of SMEs relationship to retails banks in Nigeria. Specifically, this study investigates the drivers and consequences of SMEs ... -
Nigerian SMEs - Commitment and Loyalty to their Retail Banks
(Conference)Purpose: Commitment in underpinning long‐term business relationships is well established. Limited research exists involving relationships between SMEs and banks. The paper presents an instrument to assess such relationships ... -
Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship”
(Conference)Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ... -
Food for thought: Weaning and the socialisation of consumption choices on mumsnet
(Conference)Important forms of online consumption legitimisation now occur outside the brand sphere. This study examines underlying socio-psychological processes that underpin consumption legitimisation in ephemeral, diverse SNS; ... -
Personalisation vs. Privacy: Consumer Perceptions of Location-based Advertising
(Conference)Abstract Purpose: This paper explores consumer attitudes towards location based advertising (LBA) in Leicester, with a focus on individual consumer perception of value and risk of LBA and response. Design/Methodology/ ... -
Relational Benefits & Costs in Social Media Brand Pages
(Conference)Attracted by the rapid penetration of social media into society, firms are increasingly using them to offer interactive services to their customers, and to create or enhance their relationships with them. As the number of ... -
Brand Strategies in Social Media
(Article)The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point ... -
Using E-S-QUAL to measure internet service quality of e-commerce web sites in Greece
(Article)The purpose of this paper is to examine the applicability of the electronic service quality measurement instrument E‐S‐QUAL and its factor structure in the context of e‐commerce in Greece. Also, to investigates the effects ... -
Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers
(Conference)Considering the rapid development of social media and their penetration in business marketing actions, the changes brought to the firm-customer interactions, and that social interactions are enhanced by social media, it ... -
Do Relationship Building Websites Pay Off? An Investigation Of The Role Of Relational Benefits And Costs Within An FMCG Context
(Conference)The paper examines whether investments on the development of websites dedicated to broadening the customer-company relationship is a viable strategy. Relational benefits and the, somewhat neglected, relational costs are ... -
Shopping Malls: Just Another Shopping Place? The Case of Physical Environment Quality
(Conference)A shopping mall is a complex of stores located in a building and it is managed as a single property. This retail format has shown the maximum growth because there, people can find a variety of shopping choices in a friendly ... -
Consumer-Brand Relationships in Social Media
(Conference)The paper focuses on consumer-brand relationships, and attempts to identify what relational benefits and costs consumers-members of social media brand pages perceive. Considering the rapid development of social media and ... -
Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service
(Conference)This paper explores the customers’ expectations and perceptions of relational benefits and costs, in the context of a non-merchant informational e-service. It further tests the effect of perceived relational benefits and ... -
Constructing Identity Through Cultural and Ancient Interpretations of the Female Body
(Conference)Through complex negotiations of consumption practices, Indian women in contemporary, modernizing society are shown to be forging identities that challenge traditional ideologies of ‘womanhood’. Through societal surveillance ... -
Don’t Freak, I’m a Sikh: Stigma, Styled Identities and Social Distancing of the Turbaned Sikh Male
(Conference)This working paper investigates how Sikh men utilise social distancing strategies in developing distinct identities not narratives. Grounded in social identity theory, we examine how global discourses of ‘Islamophobia’ ...