Browsing Department of Economics and Marketing by Publication Date
Now showing items 21-40 of 228
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Shopping Malls: Just Another Shopping Place? The Case of Physical Environment Quality
(Conference)A shopping mall is a complex of stores located in a building and it is managed as a single property. This retail format has shown the maximum growth because there, people can find a variety of shopping choices in a friendly ... -
Driven to Excess: An analysis of the causes of young male driver deaths and injuries
(Conference)2009 was the safest year on record on Irish roads since records began in 1959. There were 240 deaths on Irish roads, which represent a 14% reduction from 2008 figures. Despite these improvements, 40% of all road deaths ... -
Do Relationship Building Websites Pay Off? An Investigation Of The Role Of Relational Benefits And Costs Within An FMCG Context
(Conference)The paper examines whether investments on the development of websites dedicated to broadening the customer-company relationship is a viable strategy. Relational benefits and the, somewhat neglected, relational costs are ... -
Diagnóstico sobre la Situación del Agua en Nuevo León
(Book chapter) -
Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers
(Conference)Considering the rapid development of social media and their penetration in business marketing actions, the changes brought to the firm-customer interactions, and that social interactions are enhanced by social media, it ... -
"Saved!" by Jena Malone: An Introspective Study of a Consumer’s Fan Relationship with a Film Actress
(Article)While consumers have always been fascinated by the works and private lives of celebrities, some consumers experience a significantly more intensive level of admiration for a particular celebrity and, subsequently, become ... -
The banking sector and recovery in the EU economy
(Article)Banks within Europe have become larger and more international as Europe has moved towards a unified financial services market, but this trend has been reversed since the crisis. In order to establish the effect of these ... -
The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach
(Article)Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer ... -
There Is Something about Jena Malone: New Insights into How Celebrities Appeal to Consumers
(Conference)Although the public demand for celebrities has grown so strong these days that they have without any doubt become an essential part of our everyday lives and contemporary market economy, the marketing literature has paid ... -
Modelling the sovereign debt crisis in Europe
(Article)This note examines the impact of rising bond yields in certain Euro Area countries on debt sustainability. It concludes that without the financial assistance of the bailout packages, government debt in Greece would clearly ... -
Using E-S-QUAL to measure internet service quality of e-commerce web sites in Greece
(Article)The purpose of this paper is to examine the applicability of the electronic service quality measurement instrument E‐S‐QUAL and its factor structure in the context of e‐commerce in Greece. Also, to investigates the effects ... -
Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience – A Photographic Essay
(Conference)Since the birth of Hollywood in 1912, film studios have provided interested film audiences with studio tours to satisfy the public’s demand for first-hand insights and experiences into the world of film and filmmaking. ... -
Constructing Identity Through Cultural and Ancient Interpretations of the Female Body
(Conference)Through complex negotiations of consumption practices, Indian women in contemporary, modernizing society are shown to be forging identities that challenge traditional ideologies of ‘womanhood’. Through societal surveillance ... -
Growth risks for the EU emanating from global imbalances
(Article)The objective of this paper is to examine the possible implications of the adjustment of global and intraEuropean imbalances, particularly in terms of the macroeconomic impacts. We design a series of macroeconomic scenarios ... -
Macroeconomic impact from extending working lives (WP95)
(Working Paper)This report presents findings from research, conducted by the National Institute of Economic and Social Research (NIESR) and funded by the Department for Work and Pensions (DWP). NIESR were commissioned to use their global ... -
A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria
(Conference)Purpose: This study aims to investigate a model of affective commitment within the context of SMEs relationship to retails banks in Nigeria. Specifically, this study investigates the drivers and consequences of SMEs ... -
Consumer-Brand Relationships in Social Media
(Conference)The paper focuses on consumer-brand relationships, and attempts to identify what relational benefits and costs consumers-members of social media brand pages perceive. Considering the rapid development of social media and ... -
Relational Benefits & Costs in Social Media Brand Pages
(Conference)Attracted by the rapid penetration of social media into society, firms are increasingly using them to offer interactive services to their customers, and to create or enhance their relationships with them. As the number of ... -
Brand Strategies in Social Media
(Article)The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point ...