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dc.contributor.authorScott, Stephanie
dc.contributor.authorHughes, Paul
dc.contributor.authorHodgkinson, Ian R.
dc.contributor.authorKraus, Sascha
dc.date.accessioned2019-08-28T08:44:16Z
dc.date.available2019-08-28T08:44:16Z
dc.date.issued2019-08-28
dc.identifier.citationScott, S.A., Hughes, P., Hodgkinson I.R. and Kraus, S. (2019) Technology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Market. Technology Forecasting & Social Change, 148, 119717en
dc.identifier.issn0040-1625
dc.identifier.urihttps://www.dora.dmu.ac.uk/handle/2086/18361
dc.descriptionThe file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.en
dc.description.abstractThis study explores the psychological factors that influence market diffusion of popular culture digital services. Digital service websites have been diffusing through global markets with relative ease, but the factors influencing this are not well understood. The transition from the brick and mortar services to a digital outlet represents a form of market disruption but the way that this impacts the consumer experience and the way firms engage in innovation are not fully understood, nor are the various cognitive factors driving the adoption rates. There is a need to understand cognitions that influence intent to engage, as well as the perceptions of the social environment in which the service offering occurs. Therefore, we offer an examination of different social contexts (US and UK) to explore the impact of certain attitudes and norms toward online gambling consumption. The results of study demonstrate how variations between online and offline environments impact consumer adoption and market diffusion. Additionally, the results further support the need for more studies to focus on the soft factors that influence their innovation capabilities.en
dc.language.isoenen
dc.publisherElsevieren
dc.subjectTechnology acceptance modelen
dc.subjectTheory of planned behaviouren
dc.subjectOnline gamblingen
dc.subjectDigital servicesen
dc.subjectDisruptive technologiesen
dc.titleTechnology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Marketen
dc.typeArticleen
dc.identifier.doihttps://doi.org/10.1016/j.techfore.2019.119717
dc.peerreviewedYesen
dc.funderNo external funderen
dc.cclicenceCC-BY-NC-NDen
dc.date.acceptance2019-08-12


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