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    Mobile Payments in Turkey (as of 2013)

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    Date
    2016
    Author
    Avunduk, Can Ali;
    Dalziel, Nurdilek
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    Abstract
    This chapter looks into the development and characteristics of mobile payment systems in Turkey until 2013. With over 72 million mobile phone users and mobile phone ownership reaching a penetration level of 90%, Turkey is an attractive market for mobile payments. Initiated by the leading GSM carrier Turkcell in April 2009, the driving forces for this technology are GSM operators and their technology partners (i.e. mobile payment aggregators). The system targets a relatively young population who are frequent users of online gaming sites and social networks. We argue that the power of the Turkish mobile payments is related to their potential to contribute to cashless society by tapping into a market which is under-served: low-value high volume online entertainment transactions. In this way, Turkish mobile payment systems supplement, rather than substitute, other payment methods. In this chapter, we also discuss the strengths and limitations of mobile payments as viewed by consumers.
    Description
    Citation : Dalziel N., Avunduk C.A. (2016) Mobile Payments in Turkey (as of 2013). In: Batiz-Lazo B., Efthymiou L. (eds) The Book of Payments. Palgrave Macmillan, London
    URI
    http://hdl.handle.net/2086/16729
    DOI
    https://doi.org/10.1057/978-1-137-60231-2_22
    ISSN : 978-1-137-60230-5
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    • Department of Economics and Marketing [223]

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