Now showing items 1-3 of 3
The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs
(Journal of Product Innovation Management, 2015-08-17)
While radical product innovations represent significant engines of firm growth, questions remain over whether marketing helps or hurts (1) a firm’s radical product innovation activity and (2) its rewards from radical product ...
Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting
(AMA journals, 2015)
Exporting enables organizations to diversify risk and generate multiple income streams. In turn, the ability to make good export decisions is purported to be a main determinant of performance. Although substantive export ...
Strategy development: Driving improvisation in Malaysia
Improvisation is vital for strategy development, but there remains a lack of understanding about this phenomenon. This emerges directly from the insufficient investigation of its drivers and context. This paper extends ...