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The consumer journey in The Digital Age: the challenges faced by destination and place marketing agencies
(Inderscience, 2017-03-03)
Abstract: This conceptual paper evolved from an extensive literature
review and a consultancy project conducted via a UK University Business
School/commercial sector collaboration. The paper explores how the digital
age ...
Reconceptualising Buyer Behaviour in the Digital Era: An Emergent Journey.
(Inderscience, 2017-02-01)
his conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age is presenting ...
