Now showing items 1-10 of 158
Competitive intelligence programmes at French Chambers of Commerce and Industry.
(De Montfort University, 2009-11)
Over the last ten years France has implemented regional programmes to increase the awareness of, and change attitudes towards, the Competitive Intelligence (CI) practices of enterprises. The emphasis has been on Small and ...
Causes of competitive analysis failure: Understanding and responding to problems at the individual level.
It ought to be a fairly safe assumption that a CI analyst would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies should come with added experience on the job, ...
Are e-portfolios an asset to learning and placement?
We asked the question “what is the added value for the student learning experience, of electronic portfolios (e-portfolios) as an innovative means of portfolio assessment?” We answered the question using an holistic ...
The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.
(Society of Competitive Intelligence Professionals., 2006)
The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific ...
Competitive Intelligence and marketing strategy formulation.
The area of competitive intelligence (CI) and its working relationship with marketing strategy formulation (MSF) has received limited in-depth research. Previous reports and studies on this relationship have largely ignored ...
Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry.
The greatest proportion of Competitive Intelligence (CI) practice in the pharmaceutical industry is located within the R&D function (Halliday et al 1992). This paper reports on the results of an empirical study into the ...
Seven European nations, A profile of current CI practice.
The practice of CI is growing across Europe, of that there is no doubt. In 2004 the Journal of Competitive Intelligence & Management invited leading practitioners, consultants and academics from a range of countries to ...
Setting the standards for the professionalisation of competitive intelligence practice.
This paper identifies the five commonly accepted and applied standards required for a particular activity to be termed as a legitimate profession. The background to the use of standards to denote professionalism is ...
Marketing: an Introduction (Chinese language edition)
(Peking Univeristy Press, 2004)
Competitive intelligence in UK firms: A typology.
(MCB UP Ltd, 2002)
There is a danger of allowing competitive analysis to receive less than adequate attention in the marketing planning process as it is subordinated to a customer driven focus. Clearly important though customers are, they ...