Now showing items 1-3 of 3
Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Academy of Marking Conference, 2015-07-07)
Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...
Investigating the Nigerian Small and Medium Enterprises (SME)-banking long term relationship building
Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...
The SMEs’ perspective of trust in a B2B relationship
Despite the diversity in its associated definition and related structures, the role of trust in underpinning long-term business relationships is well established. This article presents an instrument to assess trust from ...