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Corporate Social Responsibility in SMEs: a shift from philanthropy to institutional works?
Corporate Social Responsibility (CSR) amongst Small and Medium Enterprises (SMEs) is often characterised in the literature as unstructured, informal, and ad hoc discretionary philanthropic activities. Drawing insights from ...
Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Academy of Marking Conference, 2015-07-07)
Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...