Now showing items 1-2 of 2
There Is Something about Jena Malone: New Insights into How Celebrities Appeal to Consumers
(Academy of Marketing (UK), 2011-07)
Although the public demand for celebrities has grown so strong these days that they have without any doubt become an essential part of our everyday lives and contemporary market economy, the marketing literature has paid ...
The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach
(Association for Consumer Research, 2011-06)
Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer ...