Now showing items 21-24 of 24
Marketing as an Investment in Shareholder Value
We present resource-based and capability-based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a ...
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters
This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. ...
Micro-foundations of Organizational Ambidexterity in the Context of Cross-Border Mergers and Acquisitions
Micro-foundational approaches can enable firms to develop organizational ambidexterity, which is critical to long-term prosperity. However, to date, few studies have examined how mergers and acquisitions (M&A)—processes ...
Strategy, operations, and profitability: the role of resource orchestration
Purpose – Developing and implementing strategies to maximize profitability is a fundamental challenge facing manufacturers. The complexity of orchestrating resources in practice has been overlooked in the operations field ...