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Competitive intelligence through UK eyes
(Competitive Intelligence Foundation, 2004)
Competitive Intelligence in the United Kingdom is steadily growing, yet the extent to which the country’s practitioners either understand or appreciate the full extent to which CI can improve their strategic decision making ...
The CI:Marketing interface
(Society of Competitive Intelligence Professionals, 2005)
The potential for CI to inform and influence marketing decisions is increasing and this combination can deliver an enviable competitive advantage. Simply knowing more about competitors is not enough. It is what the firm ...