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The contribution of CI to the strategic decision making process: Empirical study of the European pharmaceutical industry.
(Society of Competitive Intelligence Professionals., 2006)
The practice of Competitive Intelligence (CI) is common in the US pharmaceutical industry but there is little evidence to suggest that the European industry has adopted CI to the same extent. This study reports on a specific ...
Dealing with the unknown: A holistic approach to marketing and competitive intelligence.
Understanding the business environment is essential for successful marketing. The marketing research and strategic analysis industry’s very existence depends on this understanding, and as such, helps organizations to deal ...