Now showing items 1-2 of 2
The consumer journey in The Digital Age: the challenges faced by destination and place marketing agencies
Abstract: This conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age ...
Smart Cities – Dynamic Sustainability Issues and Challenges for ‘Old World’ Economies: a Case from the United Kingdom
(Slovenian Academy of Management, 2015-11-02)
The rapid and dynamic rate of urbanization, particularly in emerging world economies, has resulted in a need to find sustainable ways of dealing with the excessive strains and pressures that come to bear on existing ...