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Planning to Improvise? The Role of Reasoning in the Strategy Process: Evidence from Malaysia
Planning and improvisation are depicted as alternate decision-making orientations in the strategy process literature, executed by two parallel cognitive contexts: rational or intuitive, but can rationality and intuition ...
Strategy development: Driving improvisation in Malaysia
Improvisation is vital for strategy development, but there remains a lack of understanding about this phenomenon. This emerges directly from the insufficient investigation of its drivers and context. This paper extends ...