Now showing items 1-3 of 3
Spontaneity and International Marketing Performance
Purpose – The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach – The authors draw on contingency theory ...
Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting
(AMA journals, 2015)
Exporting enables organizations to diversify risk and generate multiple income streams. In turn, the ability to make good export decisions is purported to be a main determinant of performance. Although substantive export ...
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters
This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. ...