Now showing items 1-5 of 5
Creating Value – Value Co-Creation and Value Destruction
Historically, value has been understood largely in economic terms centred on, for example, notions of price, cost, profits and shareholder wealth. However, contemporary understandings of value also point at value being ...
Affective Commitment within the Public Sector: Antecedents and Performance Outcomes between Ownership Types
(Public Management Review - Taylor and Francis Journals, 2018-03-01)
How to generate affective commitment and realize its performance potential is deemed critical to public management. But in the context of service outsourcing, does ownership type influence its antecedents and performance ...
Marketing as an Investment in Shareholder Value
We present resource-based and capability-based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a ...
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters
This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. ...
Strategy, operations, and profitability: the role of resource orchestration
Purpose – Developing and implementing strategies to maximize profitability is a fundamental challenge facing manufacturers. The complexity of orchestrating resources in practice has been overlooked in the operations field ...