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In Pursuit of a 'Whole Brain' Approach to Undergraduate Teaching: Implications of the Herrmann Brain Dominance Model
The question of ‘how we learn’ continues to direct scholarly debate, yet undergraduate teaching is typically designed to homogenise the learning environment. This is despite heterogeneous learning outcomes ensuing for ...
Spontaneity and International Marketing Performance
Purpose – The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach – The authors draw on contingency theory ...
Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
Premised on the idea that not all salesperson behaviors can be pre-scripted and that, increasingly, salespersons must find ways to respond to unexpected but urgent market conditions, this study theorizes the drivers, ...