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Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
Premised on the idea that not all salesperson behaviors can be pre-scripted and that, increasingly, salespersons must find ways to respond to unexpected but urgent market conditions, this study theorizes the drivers, ...
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: evidence from Chinese exporters
This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. ...