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The consumer journey in The Digital Age: the challenges faced by destination and place marketing agencies
Abstract: This conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age ...
The competing dynamics and relationships in corporate and local government agency constructions of place.
(Slovenian Academy of Management, 2014-05-31)
This paper explores the dynamics of how private sector business entities and local government bodies perceive and interact with the identity of the locality in which they operate. It identifies tensions and differences in, ...