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    • Browsing Leicester Castle Business School by Subject
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    Browsing Leicester Castle Business School by Subject "Academic Integrity vs. Career"

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      • And May the Odds Be Always in Your Favour: What ‘The Hunger Games’ Can Teach Us about Today’s Marketing Academia 

        Wohlfeil, Markus (Conference)
        Some consumer researchers suggested in the 1980s that fictional novels and artworks would tell us more about consumer behaviour, life and the human condition than scientific papers in our top-tier journals. Following in ...

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