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dc.contributor.authorBlackwell, Annaen
dc.date.accessioned2017-01-10T16:11:57Z
dc.date.available2017-01-10T16:11:57Z
dc.date.issued2016-03-24
dc.identifier.citationBlackwell, A. (2016) Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’. In: D. Shellard and Keenan, S. eds., Shakespeare's Cultural Capital: His Economic Impact from the Sixteenth to the Twenty-first century, 1st ed. London: Palgrave Macmillan., pp. 77-98en
dc.identifier.isbn9781137583154
dc.identifier.urihttp://hdl.handle.net/2086/13161
dc.description.abstractAnna Blackwell reflects on the impact of contemporary Shakespearean actors on popular conceptions of Shakespeare and his value, focusing as examples on actors Tom Hiddleston and Benedict Cumberbatch. She pays particular attention to their movements between Shakespeare and more popular cultural forms (such as blockbusters) and how this duality has been utilised by both modes thematically, performatively and in promotional campaigns. Blackwell’s analysis also considers these actors’ engagement with popular social media platforms and culture in order to further examine the nature of their Shakespearean performer identities. The chapter thus explores digital terrains and their significance for our understanding of Shakespearean ‘value’ in contemporary culture and for his continued economic impact.en
dc.language.isoenen
dc.publisherPalgrave Macmillanen
dc.subjectShakespeareen
dc.subjectAdaptationen
dc.subjectPerformanceen
dc.subjectDramaen
dc.subjectPopular cultureen
dc.subjectFilmen
dc.subjectTelevisionen
dc.subjectActorsen
dc.titleShakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’en
dc.typeBook chapteren
dc.identifier.doihttp://dx.doi.org/10.1007/978-1-137-58316-1
dc.researchgroupCentre for Adaptationsen
dc.funderN/Aen
dc.projectidN/Aen
dc.cclicenceCC-BY-NCen
dc.date.acceptance2015-12-17en
dc.researchinstituteInstitute of Englishen


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