Communicating about child sexual abuse with the public: learning the lessons from public awareness campaigns
Despite numerous public awareness campaigns Child Sexual Abuse (CSA) remains a significant global issue affecting millions of children. This suggests that such campaigns have had minimal impact, and the paucity of good quality empirical evaluation makes it difficult to establish what has worked and what has not. This article considers how different and evolving approaches to public awareness campaigning on CSA since the 1990s have influenced (or not) attitudinal and behavioural change. The article reviews a number of key initiatives from around the world and identifies common themes that can inform campaigning and prevention efforts. Recommendations for further research efforts, social problem framing, and targeting are offered. The article concludes by arguing that more recent multi-faceted campaigns which combine a range of messaging methods and are more likely to turn public awareness campaigning into public action campaigning.
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.
Citation : Kemshall, H.and Moulden, H. (2016) Communicating about child sexual abuse with the public: learing the lessons from public awareness campaigns. Journal of Sexual Aggression, 23 (2), pp. 124-138
ISSN : 1355-2600
Research Group : Community & Criminal Justice Research
Peer Reviewed : Yes