Browsing School of Applied Social Sciences by Author "Yao, Xiang"

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Up or Down? How Culture and Color Affect Judgments

Jiang, Feng; Lu, Su; Yao, Xiang; Yue, Xiadong; Au, Wing Tung (Article)

In the Mainland China stock market, an upmarket is represented by the color red, whereas a downmarket is represented by the color green. Elsewhere, including the Chinese Hong Kong stock market, the color representations ...