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    Public Service Broadcasting: The challenge of representing ethnic minority audiences

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    New Directions in Media Research paper.docx (47.44Kb)
    New Directions in Media Research paper.docx (47.44Kb)
    Date
    2016-03
    Author
    Aujla-Sidhu, Gurvinder
    Metadata
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    Abstract
    This paper examines the problems the BBC in engaging and representing minority audiences. The Director General of the BBC, Tony Hall, has claimed that he wants the future BBC to “represent every family and community in the UK” (June 2014). Not an easy feat when the BBC’s own research indicates that it is failing to attract ethnic minority audiences (BBC Service Review 2012). Critics such as Hall (1990) have suggested the problem is the media construction of “race” as an issue and its definitions. The paper will focus on the BBC Asian Network, a radio station which was almost closed down in 2010, ostensibly because it was the most expensive BBC radio service to operate, and had very low listener figures. Producers and Editors explain the issues they face in attracting and retaining the target audience.
    Description
    Citation : Aujla-Sidhu, G. (2016) Public Service Broadcasting: The challenge of representing ethnic minority audiences. For(E)Dialogue, 1 (1), pp. 40-51
    URI
    http://hdl.handle.net/2086/11844
    DOI
    https://doi.org/10.29311/for(e)dialogue.v1i1.531
    Research Group : Media Discourse Group
    Research Institute : Media Discourse Centre (MDC)
    Peer Reviewed : Yes
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    • Leicester Media School [1422]

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