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Now showing items 1-10 of 22
A multi-institutional evaluation of intelligent tutoring tools in numeric disciplines.
(International Forum of Educational Technology & Society, 2000)
Intelligent tutoring tools for cognitive skill acquisition in life long learning.
(International Forum of Educational Technology & Society, 2000)
Defining the scope of entrepreneurial marketing: a qualitative approach.
(World Scientific, 2000)
The marketing research process.
(Financial Times/ Prentice Hall, 2000)
Small business development and the “learning organisation”.
(Emerald, 2000)
Comparative marketing strategies of Greek and overseas firms.
(Emerald, 2000)
Researching taste: layers of analysis.
(MCB University Press, 2000)
Farewell (again) to the working class.
(Keele University Centre for Industrial Relations, 2000)
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(2000)
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...
