Now showing items 1-5 of 5
What's SWOT in strategic analysis?
(John Wiley, 1998)
Environmental analysis is a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to ...
Competitor intelligence for the smaller enterprise.
(De Montfort University, 1999-06)
The practice of Competitor Intelligence is well established in the USA where it is estimated that 80% of all firms utilise it to their competitive advantage. Within the UK however, it is only gradually becoming a part of ...
Competitive intelligence in action.
(De Montfort University, 1999-04)
This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a ...
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(Leicester Business School, 1997)
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...