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The SMEs’ perspective of trust in a B2B relationship
Despite the diversity in its associated definition and related structures, the role of trust in underpinning long-term business relationships is well established. This article presents an instrument to assess trust from ...
Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Academy of Marking Conference, 2015-07-07)
Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...