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Competitor intelligence for the smaller enterprise.
(De Montfort University, 1999-06)
The practice of Competitor Intelligence is well established in the USA where it is estimated that 80% of all firms utilise it to their competitive advantage. Within the UK however, it is only gradually becoming a part of ...
Competitive intelligence in action.
(De Montfort University, 1999-04)
This document reports on the findings of the very first survey to be undertaken on Competitive Intelligence (CI) practice in UK firms. The findings from mail and interview data were analysed and categorised to produce a ...