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Nigerian SMEs: Commitment and loyalty to their banks
(Journal of Financial Service Marketing, 2016-12-01)
Commitment has a crucial role to play in underpinning long-term business relationships, and as such, is well established in the related academic literature. Limited research does however exist pertaining to the specific ...
Assessing the Impact of Relationship Length in the SMEs and Bank Association
(Canadian Center of Science and Education, 2017)
Despite the importance of satisfaction, loyalty and relationship length in the literature, there is very little evidence of studies within the Nigerian Business to Business (B2B) Relationship terrain. This paper seeks to ...
Nigerian SMEs - Commitment and Loyalty to their Retail Banks
(Academy of Marketing Conference (Bournemouth University), 2014-06-07)
Purpose: Commitment in underpinning long‐term business relationships is well established. Limited research exists involving relationships between SMEs and banks. The paper presents an instrument to assess such relationships ...
Defining Trust in a B2B Relationship - The SMEs’ Perspective
(Academy of Marking Conference, 2015-07-07)
Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...
Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship”
(Academy of Marketing Conference 2016, 2016-07-07)
Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...
Investigating the Nigerian Small and Medium Enterprises (SME)-banking long term relationship building
(Emerald, 2017-02-03)
Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...
The SMEs’ perspective of trust in a B2B relationship
(2016-06-13)
Despite the diversity in its associated definition and related structures, the role of trust in underpinning long-term business relationships is well established. This article presents an instrument to assess trust from ...
