Commitment has a crucial role to play in underpinning long-term business relationships, and as such, is well established in the related academic literature. Limited research does however exist pertaining to the specific ...

Despite the importance of satisfaction, loyalty and relationship length in the literature, there is very little evidence of studies within the Nigerian Business to Business (B2B) Relationship terrain. This paper seeks to ...

Purpose: Commitment in underpinning long‐term business relationships is well established. Limited research exists involving relationships between SMEs and banks. The paper presents an instrument to assess such relationships ...

Trust’s role in underpinning long-term business relationships is well established, albeit with a range of associated definitions and structures. This paper presents an instrument to assess the structure and level of SMEs’ ...

Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...

Purpose - It evaluates the role of the commitment between small and medium enterprises (SMEs) and their banks in Nigeria from the perspective of the senior SME employees. The antecedents to, and outcomes from, commitment ...

Despite the diversity in its associated definition and related structures, the role of trust in underpinning long-term business relationships is well established. This article presents an instrument to assess trust from ...

Purpose: This study examines the mediating effect of normative commitment, that is, a customer’s feeling of moral obligation to stay in a relationship based on the psychological feeling that it is the right thing to do. ...