Now showing items 1-3 of 3
What's SWOT in strategic analysis?
(John Wiley, 1998)
Environmental analysis is a critical part of the strategic management planning process. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an analytical tool which should be used to ...
Poor understanding of marketing principles has led to poor marketing management performance: Consideration of four marketing myths.
(Leicester Business School, 1997)
Marketing is accused of poor management practice. This paper argues that this is grounded in a confusion of marketing thinking and marketing action which results from widely held beliefs and myths that surround the marketing ...