This chapter describes the first decade of the Association of Adaptation Studies through its first chairs: Deborah Cartmell, Jeremy Strong and Imelda Whelehan.

The chapter considers why the biopic, Shakespeare in Love is the most financially successful Shakespeare film, to date.

This volume looks at the ways in which adaptations can and have been taught by leading academics in the field of Adaptation studies from all over the world.

This chapter draws on press books and marketing materials of the 1930 to demonstrate how stars were both exploited and adapted into 'queen biopics', beginning with the case of Greta Garbo and concluding with Norma Shearer.