The book re-examines the human value and significance of Shakespeare's plays.

Focussing on promotional materials, Adaptations in the Sound Era: 1927-37 tracks the presence and marketing of 'words' in a variety of adaptations, from the introduction of sound in the late 1920s through to the mid-1930s.

This book offers a timely examination of the relationship between Shakespeare and contemporary digital media. By focusing upon a variety of ‘Shakespearean’ individuals, groups and communities and their ‘online’ presence, ...

This chapter introduces the topic of Shakespeare’s cultural capital and the marketplace, offering an overview of some of the different ways in which Shakespeare and his work have been marketed and had an economic and ...

On 20 March 1961 it was formally announced that the Shakespeare Memorial Theatre in Stratford-upon-Avon would become known as the Royal Shakespeare Theatre and its company as the Royal Shakespeare Company (Addenbrooke 47). ...