The paper gave a historical overview of the World Cup posters from the inaugural 1930 tournament to the 2014 World Cup in Brazil. This paper made links with previous Olympic football tournaments and other cultural influences ...

The presentation linked the history of sports writing with more recent work on the cultural artefacts related to soccer as a globally popular game. It argued that there needs to be a revision of popular perceptions of good ...

The paper presented an overview of the development of World Cup posters from the inaugural 1930 tournament to the 2014 World Cup in Brazil.