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An ethnographic approach towards understanding the food shopping experience of the elderly consumer.
(Tsinghua-DMI International Design Management Symposium 2011, 2011-12-03)
The elderly consumer has become more attractive to food retailers as they have a higher disposable income and set aside a larger budget for their groceries. From the literature review, it was found that very little studies ...
Every little does indeed help
(Institute of Ergonomics & Human Factors - The Ergonomist, 2011)
Ageing has been closely linked to loss of agility and strength that makes shopping a challenge for the elderly. The results from this research have revealed a number of issues that senior shoppers face at supermarkets in ...