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An ethnographic approach towards understanding the food shopping experience of the elderly consumer.
(Tsinghua-DMI International Design Management Symposium 2011, 2011-12-03)
The elderly consumer has become more attractive to food retailers as they have a higher disposable income and set aside a larger budget for their groceries. From the literature review, it was found that very little studies ...
Ethnography in action! Investigating the experience of silver shoppers
(Inclusive Design Research Group, Brunel University, 2012-03-07)
Ageing has been closely linked to loss of agility and strength that makes shopping a challenge for senior citizens. The pilot study investigated current difficulties associated with food shopping among consumers above 65 ...
Every little does indeed help
(Institute of Ergonomics & Human Factors - The Ergonomist, 2011)
Ageing has been closely linked to loss of agility and strength that makes shopping a challenge for the elderly. The results from this research have revealed a number of issues that senior shoppers face at supermarkets in ...