Browsing by Author "Kasimati, A. E."
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Item Metadata only Education and Learning in the Semantic Web(15th Panhellenic Conference on Informatics (PCI 2011), 2011) Kasimati, A. E.; Zamani, Efpraxia D.Web 3.0, also known as the Semantic Web, promises to revolutionize the way learning is delivered over the internet. In this paper, we discuss how the underlying technological elements of the semantic web combine to add intelligence to web-based, desktop or mobile, education and learning. We moreover present three types of semantic web applications for education, namely learning objects, learning object repositories and pedagogical agents, and critically appraise their contribution to learners and instructors like. Our work offers a systematic taxonomy of the current state-ofthe- art along with the relevant future research challenges in the field and an objective assessment of the critical aspects for the successful integration of semantic web applications in learning, aiming to assist researchers in positioning their future work and contribution in the area.Item Metadata only Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects(2nd Advances in Hospitality and Tourism Marketing & Management Conference (AHTMM 2012), 2012) Kounavis, C. D.; Kasimati, A. E.; Zamani, Efpraxia D.; Giaglis, G. M.The paper discusses the use of Augmented Reality (AR) applications for the needs of tourism. It describes the technology’s evolution from pilot applications into commercial mobile applications. We address the technical aspects of mobile AR applications development, emphasizing on the technologies that render the delivery of augmented reality content possible and experientially superior. We examine the state of the art, providing an analysis concerning the development and the objectives of each application. Acknowledging the various technological limitations hindering AR’s substantial end-user adoption, the paper proposes a model for developing AR mobile applications for the field of tourism, aiming to release AR’s full potential within the field.Item Metadata only Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects’(INTECH, 2012-07-25) Kounavis, C. D.; Kasimati, A. E.; Zamani, Efpraxia D.This paper discusses the use of Augmented Reality (AR) applications for the needs of tourism. It describes the technology’s evolution from pilot applications into commercial mobile applications. We address the technical aspects of mobile AR application development, emphasizing the technologies that render the delivery of augmented reality content possible and experientially superior. We examine the state of the art, providing an analysis concerning the development and the objectives of each application. Acknowledging the various technological limitations hindering AR’s substantial enduser adoption, the paper proposes a model for developing AR mobile applications for the field of tourism, aiming to release AR’s full potential within the field.Item Metadata only Public Relations Crisis and Social Media: An Investigation into Extant and Prospective Consumers’ Perceptions through the Lens of Attribution Theory’(SciELO, 2015) Zamani, Efpraxia D.; Kasimati, A. E.; Giaglis, G. M.Online social media has shifted the balance of power from businesses to consumers, with consumers now being able to share information almost unrestrictedly in real-time. As a result, an effort to suppress what may be considered as harmful information can easily backfire, causing the information to instantly spread through user ties. However, what is considered important in such occasions is the way extant and prospective customers may interpret such crises. In this paper, we discuss the case of a Greek Apple authorized service provider and the manner in which it responded to a customer’s complaint in a blog post. The company, instead of using social media to reach out to its customers, chose to move legally against the disgruntled customer, aiming to suppress the relevant blog post, which quickly resulted to the company’s viral defamation. Building upon attribution theory and employing a content analysis of user postings in social media, our study explores stakeholders’ perceptions regarding the company’s reaction and response strategy, seeking to investigate attributions of cause and responsibility. Our results show that, in the initial stages of a crisis, hostile behaviour or refraining from comments altogether, can lead to negative outcomes in relation to a company’s reputation.Item Metadata only Response to a PR Crisis in the age of Social Media: a Case Study Approach(International Conference on Contemporary Marketing Issues (ICCMI2012), 2012) Zamani, Efpraxia D.; Kasimati, A. E.; Giaglis, G. M.As online social networks proliferate, the landscape of marketing is changing. While firms recognize the importance to actively manage their online presence for marketing purposes, web 2.0 users are the content generators and in control over information sharing and their communications. Web 2.0 applications have shifted the power balance from businesses to consumers, the latter sharing information in real-time with each other. As a result, an attempt to suppress what may be considered as harmful information can in fact backfire and have the contrary consequences with the information spreading following an epidemic process through user ties all over the blogosphere. In this paper we discuss the case of an Apple authorized reseller and service provider in Greece, and the manner with which the company responded to a customer’s blog post in which he described his experience with the company. What could have been resolved with an out-of-court settlement, inevitably implicated concepts such as freedom of speech and consumer rights. The company, instead of using social media to reach out to its customers, chose instead to move against the disgruntled customer, which quickly resulted to the company’s viral defamation across the global blogosphere.Item Metadata only Response to a Public Relations Crisis in the age of Social Media(The Case Centre, 2014) Zamani, Efpraxia D.; Kasimati, A. E.; Giaglis, G. M.This case study discusses a Greek Apple authorised service provider and reseller and the manner in which it responded to a customer’s complaint in a blog post. The company, instead of using social media to reach out to its customers, chose to pursue legal charges against the disgruntled customer, aiming to suppress the relevant blog post, which quickly resulted in the company’s viral defamation. Various lessons can be drawn from the case: Insights drawn from stakeholders’ comments illustrate that companies cannot afford to refrain from web 2.0, especially in the initial stages of a crisis, or ignore its principles, while developing a direct dialogue with on-line users can help a company be proactive in the case of a public relations crisis and avoid most negative outcomes in relation to a company’s reputation.Item Metadata only The Wireless Readiness Innovation Index: Enhancing the Effectiveness of the Public Sector in New Service Introduction(12th International Conference on Mobile Business (ICMB 2013), 2013) Kasimati, A. E.; Kourouthanassis, P.; Giaglis, G. M.; Zamani, Efpraxia D.National and regional public authorities need to align their planned introduction of mobile/wireless innovation with the maturity levels of both their workforce (who will manage and maintain the new applications) and their citizens (who will use them). We draw on the experience of working with local authorities in three Mediterranean countries (Greece, Italy and Spain) to develop a method towards the effective introduction and adoption of innovative mobile services by public organizations. Specifically, we discuss the development and pilot implementation of a) the "Wireless Readiness Innovation Index", a tool that aims at measuring the local authority’s and end users’ readiness towards providing and using innovative wireless services and b) the "Wireless Innovation Operational Toolkit", a tool that aims at matching users’ and local authority’s readiness levels with candidate services so as to maximize the likelihood of successful introduction and sustained use.